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About Me

I am a passionate and dedicated professional with a strong background in marketing and product management. With a keen interest in creating exceptional customer experiences, I excel at understanding target audiences and their psychology to develop strategies that resonate. My expertise lies in managing teams and projects, ensuring seamless execution from concept to completion.

My journey has been marked by a commitment to innovation and continuous improvement. I thrive in dynamic environments where I can leverage my skills to drive impactful results. My approach is rooted in effective communication, collaboration, and a deep understanding of market trends.

Education

2012-2017

University of Business and Technology

Jeddah College of Advertising

Majored in Advertising Communications

Work Experience 

Oct 2023 - Present 

Product Marketing Manager

SDC App

  • Designed and implemented a comprehensive loyalty program, including program economy, interface development, and terms and conditions.

  • Acted as the product owner for the loyalty program, creating a future plan to sustain its success.

  • Initiated a data centralization project, creating a proposal for onboarding a data warehouse and hiring a data engineer, and identifying key marketing KPIs for tracking through Power BI dashboards.

Jan 2023 – Sep 2023

Business Development Manager

SDC App

  • Created strategic collaborations with external entities to increase app users.

  • Generated more than 200 leads by approaching new prospects and introducing our services.

  • Optimized the sales presentation, incorporating feedback and conducting research, and modified package plans to add new services and suggest improvements.

  • Developed a new contract for onboarding clients, working closely with the legal consultant.

Mar 2021 – Dec 2022

Product Manager

SDC App

  • Planned and directed dashboard and app functions, features, and reports for all business stakeholders.

  • Led the development and launch of 3 new applications, collaborating with UX/UI designers and the IT team to ensure seamless execution.

  • Created and managed the dashboard features for the applications, including establishing KPIs to monitor performance.

  • Worked closely with the digital marketing manager to integrate third-party tools for user retention and engagement.

  • Developed product documentation to communicate product changes to internal teams.

  • Incorporated UX/UI product changes to drive customer engagement and firm profits.

  • Analyzed metrics to measure product performance.

  • Collected customer requirements, directed testing, and conducted continuous evaluations to make proactive adjustments to the apps.

  • Created a new website from scratch, conducting market research, gathering requirements, collaborating with UX/UI designers and the IT team for implementation, and optimizing content for user engagement.

Jun 2018 – Mar 2021

Marketing  Manager

SDC App

  • Led the creation of a detailed brand strategy, identifying components such as brand values, tone of voice, personality, archetype, vision, and mission, and translating it into a new brand identity.

  • Developed a detailed execution plan for monthly content, covering app banners, pop-ups, blogs, social media posts, email marketing, notifications, SMS, WhatsApp marketing, and offline marketing materials.

  • Maintained a content marketing calendar for consistent delivery across all channels.

  • Worked on social media ads planning and retargeting strategies, supervising the creation of copy and creative content.

  • Planned and executed influencer marketing campaigns, ensuring alignment with brand objectives and target audience.

  • Created a full engagement plan to decrease user retention by creating segments based on demographics and app and purchasing behaviors.

  • Developed a marketing automation plan for B2B leads after entering the sales funnel, optimizing lead nurturing and conversion rates.

Jul 2017 – May 2018

Marketing Specialist

SDC App

  • Management of all social media projects and campaigns.

  • Identifying right influencers and briefing them on scripts prior to campaign launch.

  • Ensured offline marketing correctly reflects online marketing.

  • Owned monthly content planning process, regularly aligning with Creative Designer and Copywriter.

  • Partook in projects related to website and app enhancement.

  • Monitored website and app analytics to gain insight into visiting traffic and shape communication delivery.

  • Led projects to improve company website by adding informative content for partners.

  • Led projects on company rebranding.

  • Led Ramadan Iftar event for PR and public awareness through social media influencers and business figures.

Oct 2016 – Nov 2016

Social Media Specialist

Devecode

  • Created social media and content strategy.

  • Managed content planning and execution.

  • Managed social media accounts for various clients.

May 2015 – Jan 2016

Sales and Marketing Intern

Careem 

  • Worked on various sales and marketing projects.

  • Supported fleet operations and marketing activities.

Sep 2015 – Dec 2015

Social Media Executive

MDM Brand Communications 

  • Managed social media platforms.

  • Created and posted content.

  • Led YouTube marketing efforts.

  • Contributed to website design projects.

2012 – 2014

Organizer - Data Entry

Benchmark

  • Managed data entry tasks for event management company.

  • Supported event planning and execution.

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