Loyalty Program Development

Collaborated with stakeholders to align on objectives and requirements.

Researched 34 loyalty programs in Saudi Arabia to gather insights and best practices.

Designed the program architecture reflecting the user journey in the app.

Developed marketing features in the dashboard to enable campaign creation linked to the loyalty program.

Partnered with UX/UI designers to develop the program interface.

Worked with the finance team to define the program economy, including points valuation and redemption rates.

Drafted program terms and conditions with legal consultants.

Coordinated with the marketing team for program launch and communicated its benefits to users.

Acted as the product owner, managing and optimizing the program post-launch.